Digital Marketing

Storytelling techniques

6 Ways to Earn with Effective Storytelling

Welcome to Storytelling Storytelling is the oldest form of communication known to man, yet it’s surprisingly under utilized in the business world today. And when it is used, it is often done poorly. And maybe that shouldn’t be too surprising. There’s something about storytelling, a misconception, that people think that it’s something you’re born with, or you’ll never be any good at. And that’s just not the case. Storytelling can be learned and that’s what I’m here to help you [...]

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7 Digital Trends in Mobile and Social Media

Top 7 digital trends in mobile, social and artificial intelligence in 2019

The era of vertical video Stand up straight. Something we all heard as a kid. You could call that the first vertically- inspired performance, which may or may not be the precursor to vertical video. Vertical video, that is, a video we consume in portrait mode on our mobile device, has certainly come of age. The term was coined by Snapchat but has been popularized on Instagram and Facebook, and now it’s gaining even more traction with IGTV. IGTV is Instagram’s [...]

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Top 5 strategy how to get successful on YouTube

Top 5 strategies on how to get successful on YouTube

YouTube is a great place to share content, to build a community, and even to make money. We’re going to share with you some of the top strategies that we’ve found to be successful on YouTube. Here are our top five tips for improving your YouTube channel. 1st Important Strategy – Websites Websites give you a lot more credibility. It gives users another place to go to learn more about you. A place that you have complete control over, so anything that [...]

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6 Steps to Become a Digital Transformation Expert

What is Digital? The term digital is used in many ways these days, but what does it really mean? There are a variety of terms related to this that are noted, such as digitization, digitalization, digital transformation. Are these the same thing? Let us offer some definitions, as well as examples of each. Digitization Digitization is the conversion of analog or physical information to a digital format. Think of it as converting atoms to bits, creating digital opportunities in the process. Think of paper instruction manuals. Converting those from [...]

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5 Techniques to Become Digital Marketer | ItsECampus

5 Simple Growth Hacking Techniques to Become A Successful Digital Marketer

THE CHALLENGE OF GROWTH STAGNATION “ 87% of the companies had run into one or more periods where growth dramatically slowed down, and that on average, companies lose 74% of market capitalization… in the decade surrounding a growth stall.” “All signs point to an increased risk of stalls in the near future” THE WHY BEHIND GROWTH STALLS Managing the internal processes to “update existing products or services and creating new ones.” “The failure to fully exploit growth opportunities in the existing core business” GROWTH HACKER A [...]

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10 Things to master in Google Analytics

10 Things to master in Google Analytics 2018

MOBILE TRAFFIC In 2016, mobile traffic surpassed desktop traffic for the first time, according to StatCounter. The rising tide means it’s never been more important to track your mobile traffic, says Lora Kratchounova, principal of marketing firm Scratch Marketing + Media, especially since Google started emphasizing mobile sites over desktop sites in its search engine index. (Search Engine Land has an extensive FAQ on Google’s mobile-first index.) “Monitoring the volume and engagement of mobile visits is critical,” Kratchounova says. “What portion [...]

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