Digital Marketing

6 Steps to Become a Digital Transformation Expert

What is Digital? The term digital is used in many ways these days, but what does it really mean? There are a variety of terms related to this that are noted, such as digitization, digitalization, digital transformation. Are these the same thing? Let us offer some definitions, as well as examples of each. Digitization Digitization is the conversion of analog or physical information to a digital format. Think of it as converting atoms to bits, creating digital opportunities in the process. Think of paper instruction manuals. Converting those from [...]

5 Techniques to Become Digital Marketer | ItsECampus

5 Simple Growth Hacking Techniques to Become A Successful Digital Marketer

THE CHALLENGE OF GROWTH STAGNATION “ 87% of the companies had run into one or more periods where growth dramatically slowed down, and that on average, companies lose 74% of market capitalization… in the decade surrounding a growth stall.” “All signs point to an increased risk of stalls in the near future” THE WHY BEHIND GROWTH STALLS Managing the internal processes to “update existing products or services and creating new ones.” “The failure to fully exploit growth opportunities in the existing core business” GROWTH HACKER A [...]

10 Things to master in Google Analytics

10 Things to master in Google Analytics 2018

MOBILE TRAFFIC In 2016, mobile traffic surpassed desktop traffic for the first time, according to StatCounter. The rising tide means it’s never been more important to track your mobile traffic, says Lora Kratchounova, principal of marketing firm Scratch Marketing + Media, especially since Google started emphasizing mobile sites over desktop sites in its search engine index. (Search Engine Land has an extensive FAQ on Google’s mobile-first index.) “Monitoring the volume and engagement of mobile visits is critical,” Kratchounova says. “What portion [...]