10 Things to master in Google Analytics 2018
MOBILE TRAFFIC In 2016, mobile traffic surpassed desktop traffic for the first time, according to StatCounter. The rising tide means it’s never been more important to track your mobile traffic, says Lora Kratchounova, principal of marketing firm Scratch Marketing + Media, especially since Google started emphasizing mobile sites over desktop sites in its search engine index. (Search Engine Land has an extensive FAQ on Google’s mobile-first index.) “Monitoring the volume and engagement of mobile visits is critical,” Kratchounova says. “What portion [...]