Digital Media Planning And Buying Fundamentals

Digital Media Buyers and Planners work closely with Advertisers and Publishers to deliver exceptional service throughout the media buying lifecycle. We’ll learn this by developing media objectives, creating strategic digital media plans, negotiating terms and conditions, and optimizing campaign performance while purchase audience targeted advertising space to deliver a designated marketing initiative.

How To Start Planning For A Paid Digital Campaign

Understand what are the media insights, brand metrics and campaign objectives. Go through the client brief and understand the expectations of the clients. We’ll get into the audience analysis with understanding the user behavior, online opportunities and challenges.

Display Marketing In Depth

Learn about the different online formats, channels and placements used in Display marketing. How to differentiate between direct response versus branding. Understand the importance of Remarketing and how you can implement the same in your display campaigns.

Tools Required For Media Planning And Buying

Know more about the online media planning tools like Comscore, Google AdPlanner and Hitwise. Learn about the competitive research and analysis with tools like Google Trends, Compete.com, Quantcast and Alexa.com

How To Execute A Digital Media Plan

Learn how to create a robust media plan by understanding media buying options, rates and how to negotiate better. Manage the execution and delivery of the media plan. Know how to integrate the media plan through various online media channels. How to setup the KPI’s for the media plan and how to measure the campaign effectiveness across different mediums.

What Is Programmatic Media Buying

Programmatic media buying is the automated process of buying display ad space in real time, by bidding based on the target audience you wish to reach. We’ll learn about Programmatic Direct, the concerns on Brand Safety and significance of Cookie. Understand more about Demand Side platforms and how it allows buyers of digital advertising to manage multiple ad exchange and data exchange accounts through one interface.