Digital Media Planning And Buying
Learn Digital Media planning and buying process of strategizing, negotiating, and purchasing ad placements, or "inventory" on various platforms and online publishers.
Understand how planning will lead to the purchase of inventory, and what must be taken into consideration while the product is being advertised among the target audience with clear campaign goals.
Topics We Are Going To Cover In This Course?
Digital Media Planning And Buying Fundamentals
Digital Media Buyers and Planners work closely with Advertisers and Publishers to deliver exceptional service throughout the media buying lifecycle. We’ll learn this by developing media objectives, creating strategic digital media plans, negotiating terms and conditions, and optimizing campaign performance while purchase audience targeted advertising space to deliver a designated marketing initiative.
How To Start Planning For A Paid Digital Campaign
Understand what are the media insights, brand metrics and campaign objectives. Go through the client brief and understand the expectations of the clients. We’ll get into the audience analysis with understanding the user behavior, online opportunities and challenges.
Display Marketing In Depth
Learn about the different online formats, channels and placements used in Display marketing. How to differentiate between direct response versus branding. Understand the importance of Remarketing and how you can implement the same in your display campaigns.
Tools Required For Media Planning And Buying
Know more about the online media planning tools like Comscore, Google AdPlanner and Hitwise. Learn about the competitive research and analysis with tools like Google Trends, Compete.com, Quantcast and Alexa.com
How To Execute A Digital Media Plan
Learn how to create a robust media plan by understanding media buying options, rates and how to negotiate better. Manage the execution and delivery of the media plan. Know how to integrate the media plan through various online media channels. How to setup the KPI’s for the media plan and how to measure the campaign effectiveness across different mediums.
What Is Programmatic Media Buying
Programmatic media buying is the automated process of buying display ad space in real time, by bidding based on the target audience you wish to reach. We’ll learn about Programmatic Direct, the concerns on Brand Safety and significance of Cookie. Understand more about Demand Side platforms and how it allows buyers of digital advertising to manage multiple ad exchange and data exchange accounts through one interface.
Course Features
- Start Date: Sep 17, 2018
- Duration: 3 Hours
- Mon to Fri 3PM TO 6PM
- Start Date: Sep 17, 2018
- Duration: 3 Hours
- Mon to Fri 6PM TO 9PM
- Start Date: Sep 17, 2018
- Duration: 6 Hours
- SAT | SUN 10AM TO 4PM
