Learn how to captivate and engage your audience by directly marketing a commercial message to a group of people by measuring and using the email effectively.
Learn with our certified and experienced trainers on how to build authority and maximize your marketing ROI, increase customer loyalty & profitability, and drive more sales conversions.
Learn what will motivate potential clients to sign up for emails from you? Which of your products and services you should promote to them? How to promote those products and services. What to emphasize, which benefits to highlight, what else you need to communicate to give them confidence.
How to successfully email, persuade, engage and build relationships with email through enthusiastic subscribers. Understand whether you should buy or build the email lists. What are right ways to get email subscribers. What is “Opt-in formula”?
Learn more on how your emails have to get through to subscribers and not end up in spam folders or tabs on their email system that they don’t read. Strategies so your emails get opened up. How you can make your subscribers to read your emails to get to the call to action.
“Engagement” has become a bit of a buzzword recently and it’s running the risk of just becoming a synonym for “good”. So let’s understand about what we mean by learning more about it.
Learn how to use “autoresponders” to automate your email marketing and broadcast messages to your subscribers effectively
List segmentation will help you to get the right message to the right subscriber. Send emails based on interest, engagement to increase your response.
Learn various tools of persuasion like targeting client’s motivation with clear and effective communication. Understand what your ideal clients really want, communicating with them clearly, and using the tools of persuasion to get across the information your subscribers need to make decisions.
How to measure the effectiveness of individual emails or opt-in forms, and test them under “controlled” conditions. Find how email systems allow you to send two or more different emails to random segments of subscribers to see which one gets the best results.
Find out what are different levels of technologies in email marketing systems. Learn how to choose a system that is compatible with some of the tools available to speed up email marketing, particularly landing page and opt-in form builders.