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Search Engine Optimization (SEO)

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SEARCH ENGINE OPTIMIZATION (SEO)

Search Engine Optimization (SEO)

Get started learning all about SEO from the industry’s best certified trainers.
Learn the strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results. Get more ROI and organic reach through the search engine on your website to generate more leads or sales

Topics We Are Going To Cover In This Course?

Introduction To How Google Works

This topic will disperse common misconceptions about SEO, show you how to avoid falling into Google's bad books and reveal how to stay up-to-date with how Google ranks websites.

Keyword Research And Why It’s Important

If you rank your website highly for the wrong keywords, you can end up spending lots of time and effort, only to discover that the keyword you have targeted doesn't receive any traffic. This topic will cover how to avoid these pitfalls and how to find the best keywords.

On-page SEO

On-page SEO is the process of ensuring your website is readable to the search engines. Learning correct on-page SEO is not only an important step in ensuring Google picks up the keywords you want, it is an opportunity to achieve easy wins and improve the overall SEO of your website.

Link Building

Links are such a strong factor that it is unlikely you will rank highly for a keyword if you are competing against quality websites with more links pointing to their pages. Learn how to effectively link your website and see your rankings move up by leaps and bounds

Social Media And SEO

By integrating social media into your SEO strategy, not only could you potentially get a SEO boost, it’s a great way to re-engage your existing customer base, and get some cheap and free traffic!

Google Analytics

Google analytics have made it much easier to calculate the return-on-investment of SEO and other marketing efforts down to the dollar. Learn to gain a greater awareness of the inner workings of your marketing.

Local SEO

Local search results differ from traditional 'organic' search results, as they are a search engine result representing a local business, instead of a web page like normal search results. Local SEO can be a powerful tool to attract traffic. In many cases, local SEO can lead to many more inquiries for local businesses than regular SEO rankings.

Microformats, Microdata And Facebook Open Graph

These new technologies gives you greater control over your search listings, make it easier for search engines to crawl your site, and achieve 'rich snippets' like the example below, with which you can achieve higher click-through-rates and get more eyeballs on your content.

Powerful SEO Tools

These powerful tools can help find link building opportunities, diagnose website issues, create easy to understand SEO reports, make Google crawl your site faster and much more. More often than not, one of the below tools will provide the information you need to achieve high rankings.

Update On Penguin And Hummingbird

Learn more about Google’s recent updates and it’s implications that you should keep in check while working on the SEO Strategy. This topic will give you a lots of tips and tricks where you know what are details of the updates which you need to be aware of.

Google 2017 Algorithm Updates

If you want to be successful, you need to be well informed on the latest updates to make sure your site doesn't trigger any of Google's spam filters. In some cases, you can take advantage of the updates to the algorithm and get even higher rankings.

Course Features

  • Start Date: Nov 19, 2018
  • Duration: 3 Hours

  • Mon to Fri
  • 3PM TO 6PM


  • Start Date: Nov 19, 2018
  • Duration: 3 Hours

  • Mon to Fri
  • 6PM TO 9PM

  • Start Date: Nov 17, 2018
  • Duration: 6 Hours

  • SAT | SUN
  • 10AM TO 4PM

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