Learn the process of social listening, monitoring to have meaningful conversations by gaining website traffic or attention through social media sites.
Learn the activities and techniques involving social sharing of content, videos, and images for marketing purposes. If implemented correctly, marketing with social media can bring remarkable success to your business.
Understand the social media landscape Globally and in India. What are the important numbers and platforms that are prevalent in Social media and why they are important for us to know? Understand how the social media got evolved and how the world and India is consuming Social Media
Facebook and Instagram are the most popular platform in Social Media and it’s important to understand how we can effectively do marketing on them. Learn what are the Facebook and Instagram offerings for the brand and how to create the business pages understanding it's featured. Know more about EdgeRank and why it is important for our business. We will talk and discuss the strategies with insights, case studies and best practices which we need to adapt on Facebook. We will also learn how to advertise on Facebook in detail and what are different applications and resources we can use to successfully market on Facebook.
Our goal is to help you discover and develop the skills you need through a personalized, data-driven learning experience. With more than 450 million member profiles and billions of engagements, you will have a unique view of how jobs, industries, organizations, and skills evolve over time. From this, you can identify the skills you need and deliver expert-led courses to help you obtain those skills. Learn how to create company pages and groups through LinkedIn. We will guide you on the advantages of using LinkedIn and what are the best practices that you should look into. Finally, we will walk you through some of the industry-relevant case studies and resources required to be a successful marketer on LinkedIn
Learn the basic Statistics of Twitter and when & how to use this microblogging tool. Learn about Twitter Twitionary and the importance of Hashtags. Understand how to leverage the Trending Topics and how we can do the Live Tweeting effectively. Create Customized Content and how to engage with Influencers. Learn Twitter Tools & Measurement and the importance of Klout Score. We will understand how to manage the Celebs vs. Brands on this platform with relevant Case Studies & Best Practices. In the end, we will go through Twitter Advertising details and how to reach Twitter community effectively.
Understand how YouTube is an important video marketing platform in the overall social media marketing strategy. Learn what are the YouTube platform basic features and what should be our video content strategy for the brands to become popular on YouTube. We will than go through the YouTube insights and how to effectively advertise on YouTube. Checkout the case studies of some of the brands that became popular and created a successful brand through YouTube Marketing.
With the popularity of Social Media platforms and people now talking and discussing about various brands, social listening becomes one of the most important and relevant topic for us to understand and implement in Social media marketing. Understand how through Social Listening you’ll understand more about the brand, objective and strategy to make it more popular. Understand the metrics to create the communication and content strategy for the brand. In the end, we’ll learn how to use different social listening tools to understand the brand conversations and sentiment to create a strong social strategy and drive positive conversations.
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Know how to identify a social media influencer for your marketing campaigns? How to incorporate influencer marketing in your social media strategy. Understand what are the Influencer marketing best practices and what are the best tools that you can leverage to get best results and measure influencer marketing effectiveness.
A social media marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. This plan should comprise an audit of where your accounts are today, goals for where you want them to be in the near future, and all the tools you want to use to get there. The plan will guide your actions, but it will also be a measure by which you determine whether you’re succeeding or failing. You don’t want to set yourself up for failure from the outset. In this session, you will learn on how to create social media marketing objectives and goals. How to conduct a social media audit, create or improve your social media accounts and create a content marketing plan. Learn how to test, evaluate, and adjust your social media marketing plan basis the overall strategy.